Alright guys, let’s talk about Blogging for your business. It's no secret that content is king.
Blogging is one of the most important ways you can grow your audience and market your business.
It's a great way to grow your traffic, get found with SEO, and position yourself as an expert in your niche.
Sure, eCommerce sites like Etsy and Shopify are great when you’re starting out.
But if you’re struggling to get found in the marketplace, or ready to grow, a self-hosted website is essential.
And the reason is simple.
Having a platform that you own gives you control over your business, no matter your product or niche.
But don't just take my word for it.
Here are 7 benefits blogging has on your business.
It will help you get found
The first and most obvious benefit of blogging is that it helps you in getting found.
The more content you have on your website, the more it will get indexed by the Search Engines.
Producing your own posts can help people who are searching for businesses or products find you.
It adds personality to your business
Gone are the days when having a brand that seemed cold and devoid of personality.
People love to buy from people who are inspirational and making something that lights them up
Blogging is the perfect way for your prospective customers to get to know you.
Creating content gives you the chance to share a human side of your business, and why you’re so awesome.
It also increases customer loyalty and the likeability factor of your brand.
It will boost your social media efforts
Blog posts can go a long way in aiding your social media efforts too.
Promoting your blog on social media will direct your followers to your website, where they'll discover more about your products or services.
Plus, if you’re posting great stuff (and I know you will be) it may encourage social shout outs and shares, increasing your reach even further!
You'll establish yourself as an authority
Well written, authentic blog posts can help build your reputation as an expert and influencer in your niche.
Your customers are going to see you as an expert and keep coming back because they know you’re a trusted source.
Increases conversion rates
Blogging can help in increasing conversion rate as well. A conversion rate is how many people take an action based on the amount of traffic you have.
As folks begin to read your content and visiting your site regularly, they will also see your new offers or promotions.
The more eyeballs on your work, the more chances of conversion.
You'll rank for Long-Tail Keywords
Another SEO advantage offered by blogging is that it allows your website to rank highly for long-tail searches.
Since most of the topics you'll create blog posts on are long-tail keywords themselves, you’ll be able to rank for relevant searches in your niche.
You’ll engage with your community
The comments section of the blog will allow you to engage with your customers on a personal level.
It will help you in gaining great insights about what they want to hear about from you, what they’re loving and what they want more of.
This can help you create even more content or even new product lines.
And that’s it!
Hopefully, you’re team content creation now!
If you don’t already have a blog, head on out to a platform like Squarespace or WordPress and get yourself one.
And if you’re looking for even more ways to grow your business, access to our FREE Instagram cheat sheet.
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