7 Social Media Marketing Trends Your Need to Know About

Social media is rapidly changing, in ways that can dramatically improve your business. Discover the top 7 social media marketing trends you need to know about.

We’ve got vanishing messages, automated chat bots and filters in Instagram. Not only are the platforms we love evolving, but it seems like there’s a new “essential” platform our business needs to be on each week.

There are only so many hours in a day to spend on marketing your business, so what’s a seller to do?

Social media is a constantly evolving but the one thing that’s constant is the ability it has to positively impact our bottom line.

In the beginning, social channels were seen as merely a place to connect with friends and share share their opinions with each other.

Business were relatively minor players.

However, over the past decade this couldn’t be further from the truth. Social media has become the main way we market our business.

Social media is now the preferred medium for finding and connecting with customers. And our customers love finding and connecting on social platforms too.

While social media gives small businesses huge marketing opportunity, platforms and the way we use them, don’t remain the same for long.  

In this ever changing world with new trends get introduced every other day. And it’s important to keep up with new developments, even if you don’t implement them in your business right away.

We’re exploring 7 social media marketing trends that creative businesses need to watch out for and maybe consider experimenting with.

Live Video Streaming

Live video streaming may not be the newest social media marketing trend, but it’s definitely a mainstay.

Live stream gives businesses the opportunity to speak directly to their audience through their smartphone and share on platforms like Facebook or Instagram in real-time.

It gives businesses the opportunity to do product launches or share live events happening around them on the social media platform of their choice.

What started as something only available on Periscope is now everywhere. This is one definitely worth considering in your business.

Chat bots

Chat bots are a creative businesses dream.

They offer them the chance to eliminate the need of a human customer service member and replace it with an automated conversationalist.

The responses that these chat bots deliver are tailored to mimic those of an actual human being, so your customer is likely unaware that they’re getting a bot response.

This new social media marketing trend is another one that is swiftly gaining popularity a because it business owners to respond to customers while providing flexibility from hiring people or being chained to their computer.  

Stories

The concept of stories was first introduced by SnapChat but are now on Instagram and Facebook.

Stories give you the chance to share 10 second snippets in the form of video or still image on the social media platform.  

We love using stories in our business as a way of connecting with our community, sharing insights into our daily lives and sharing the work of makers we love who use #makeracademy.

Automation

Automation is another newish trend that social media marketing is seeing right now.

More and more businesses nowadays have to rely on automated tools for sharing content on their social media profiles to reach an international audience.

Automation means that you can share articles relevant to your community, at a time that works best for them.

Gone are the days of having to post live at the right time!

Relevance

With the introduction of algorithms, it has become increasingly necessary for creative businesses to focus on the relevance of their social media messages.

With only relevant content being published on the timelines of the Facebook users, it is important we are very careful about the content we share on social media.

How do you stay on top of this trend? By really knowing your audience and creating content that’s valuable.

Influencers

The impact of influencers, people who have a large following on social media platforms, is increasing rapidly.

Marketers have are now leveraging their influence over people for spreading their social media message to their target audience.

If you’re a creative business, you can try to identify influencers in your niche and send them a sample of your product.

When looking for an influencer to work with, make sure you don’t pay for shout outs or make reviewing your work a caveat of the free sample.

Influencers are only influential if their audience knows they only promote products they genuinely love.

Connection

Social media has always remained a place for people to share their lives but for a while businesses took a more “professional” approach to their channels.

These days people want to see behind the business and get to know the creator, this is something small businesses have over the big guys.

People are following you because they connect with your message and mission.

When you’re posting on your social media channels be sure to let the audience get to know you and not always approach your content as a way to make a sale.

Have you tried any of these trends? Let me know in the comments below or head to the Maker Academy Support Circle to discuss!