Let’s talk Social Media, and in particular, which Social Media platform is the best for your business?
There’s no denying it, social media is essential to building awareness and growing your brand.
It's no wonder social media marketing can be the thorn in every creative entrepreneur's side.
And I know you don’t have time to be spending on content creation across all these channels.
Not only that, but I don’t think it’s necessary either.
You can have a far bigger impact focusing on one channel and giving it your all rather than half-assing it all across the internet.
That's how it was in our business. When we first launched Maker Academy, we were busting ourselves trying to create content for every platform.
I was tweeting 10 times a day, Facebook posting twice and posting on Instagram whenever I would remember.
I thought I was doing social media like a boss, but the results were lacklustre.
I was felt like I was always behind, stretched to my limits and for nothing.
All that work and we definitely weren't seeing any results.
What’s a gal to do?
Well, I sat down and took a good hard look at my business.
I spent some time researching and came up with the solution: Instagram.
By taking a single eyed approach to social media, Maker Academy has grown to a community of over 17k on Instagram.
Not only that, but I have so much fun curating content, writing captions and discovering new work.
Sure, we’re on Facebook as well but all we’re doing is sharing our Instagram content.
Our business has grown faster by focusing our energy on just one platform and instead of trying to create content for multiple channels, I spend around 30 minutes on the ‘gram every day connecting with a really inspiring community.
I want to take you through my simple process to help you uncover the solution in your business.
Social media is one of your many marketing approaches so it makes sense to try and concentrate your efforts.
It's a simple system where you:
1. Do some research
2. Decide which social media platform is the right one for your business
3. Commit to the one you find the most fun.
If you’re not exactly sure which one is right for you, grab a pen and paper, and let’s break it down now.
Know Where Your Target Audience Is
Knowing where your customers are hanging out is the first step to identifying where you’re going to concentrate your social efforts.
You want to make sure that you're choosing somewhere that your customers spend time on searching for content like yours.
If you’ve developed personas for your business, this will be easy for you to answer.If you don’t have personas or know the answer, no worries, here are some things to help:
1. Send a quick survey out to your mailing list asking for their social platforms. To encourage open rates, you could offer a free gift in the form of downloadable pdf or discount code
2. Look at where other people in your niche are concentrating their efforts. They might’ve done the hard part for you
With Maker Academy, we teach entrepreneurs how to build profitable businesses.
These people might be bloggers, photographers, authors or makers.
They’re visual and creative so it made sense that they were spending time on Instagram.
And the same might be the case for you.
You might find in your research that your ideal customer spends most of their time on one platform over another. If that's the case, it would make sense for you to be on it too.
Ask Yourself Which Social Platform Suits Your Business
The next tip is to find out the social platform that is most in line with your business needs.
Each social media platform is designed for particular types of communication, so you should focus on the one that matches your business and the content you produce.
Let's say you’re a blogger, then Pinterest is a great place to focus.
Do you share content for business owners? Twitter is likely to be your perfect match.
If you’re a maker creating beautiful pieces than hello Instagram.
Choosing the platform that speaks to your business will help you find your community.
Which Platform Feels Easiest for You to Post On
There’s no point in being on a social media platform you don’t understand.
I want so badly to look like a super cute deer with big eyes and a flower crown but every time I open up Snap Chat I get a brain freeze. It just doesn’t work with my brain at all. Have you had any experiences similar on social platforms?
If something feels natural to you, you’re more likely to do it, and consistency is so important on social media.
For example, if you like taking beautiful images but tear your hair out writing captions or long copy, Instagram or Pinterest might be your best option.
Don’t underestimate the power of ease.
Focus on a platform that feels natural to your preference and skill set.
You’ll remain far more active and your content will be much better than trying to force it on one that doesn’t.
Figure Out Which Platform You Like Spending Time On the Most
What social platform do you find yourself on the most?
It's important to keep your taste in mind when decided what platform to focus on. In that way, you’ll be more inclined to experiment with new features and intuitively know what content works best on that platform.
Plus, you’ll be having fun, and actually be social!
So, what platform are you going to focus on?