“I have not failed. I’ve just found 10,000 ways that won’t work.” - Thomas Edison
Quoting Thomas Edison when talking about creative failure may seem little strange at first.
This quote really speaks to the importance of failure in success. Something that applies especially to creative entrepreneurs.
As a human with a beating heart, we tend to be afraid of anything that isn’t a roaring success. Particularly as a maker.
As a creative, you pour your heart and soul into your work.
In a lot of ways, it's an extension of who you are. Any slight, as constructive as it may be, can be taken as a sleight of who you are.
Knowing that your work and your sense of self are so intertwined, can make it hard to imagine why failure can be important to your business success.
But as old Thomas Edison says, failure is your BFF.
Imagine if you hadn't dropped every stitch in your knitting? Or you never learnt to use photoshop? Or gave up on your fashion label dreams when you didn’t know how to turn on a sewing machine.
Failure lead you to where you are right now, and that’s a cause for celebration!
In business, you learn a heck of a lot more from your failures than your success.
If your craft fair debut is a flop, no one is going to your shop and you can’t even sell a pin to your mum, you should rejoice.
It's a sign that success is waiting for you in the wings.
Failing can be one of the biggest motivators. Here are some of reasons you should be excited to fail.
Your creativity will grow
When you fail, you get creative!
Sure, you may go off and lick your wounds for a while but after the dust has settled your ideas are heightened.
You will begin to consider all the ways you can improve your products, your marketing or your skills. Suddenly new ideas may even come to you that set you off on a different path.
You’ll have a story to tell
Stories of triumphant returns are the best ones.
Think about it!
In the cinematic classic, You’ve Got Mail, Tom Hanks has woos Meg Ryan, then messes up and loses her. In the end, he gets her back again and they go off on some excellent New York adventures.
You’re rooting Tom Hanks on in the end because you know Meg Ryan is the gal for him.
It’s the same with your business!
This is you: Super brave Creative has idea, turns your creative idea sucks, creative gets new idea or thinks of ways to improve and conquers.
It's a timeless story, and one that you can share with your audience to build resonance. Everyone loves a come back story!
You learn to back yourself
One of the best business lessons you can learn is that you can come back from any set backs.
You'll discover how resilient you are, how feedback helps you grow and believe that your creative pursuits are worthy.
Resilience and learning to turn set backs into feedback it's important to any experience.
It's is a lesson some people spend their lives trying to learn.
With a creative business, failure is a shortcut to discovering self-belief.
At Maker Academy, we are always trying new things that are giant flops.
Right now, we’re working on a course that will help you guys grow your business.
Do we think it’s awesome? Yes! Are we experts in the area? Heck yeah? Will it succeed? There’s every chance it might not.
Looking at failure different ways can have a huge impact on your business.
Failure can turn mediocre ideas into strokes of genius.
It's a shortcut to taking your business to places you’ve never imagine.