Discover how regular content can drive engagement for your online store and how you can curate content that converts in just 5 minutes per day.
There’s no denying it, to have a successful business in any niche you need to be regularly creating content.
Content creation is a surefire method of boosting sales and building a competitive edge.
By regularly creating content you’re building your credibility as an authority in your niche, able to spark conversation with your community and be rewarded by search engines.
The struggle for most makers and online store owners is not understanding why content creation is a must, but knowing what to produce.
Creating fresh content which adds value, and actually serves your audience, can be challenging.
The good news is that you don’t need to be developing content from scratch. Instead, you can curate excellent content from around the world wide web.
Content curation means you can share content that adds value to your audience from sources across the world wide web.
It helps position you as an expert and thought leader in a fraction of the time it takes to produce content from scratch.
While this may sound simple enough, it does require a research to make sure you’re sharing on the best stuff.
The great news is this can be done in a matter of minutes.
By spending 5 minutes per day on content curation, you’ll never find yourself scratching your head and wondering what to post.
Here are some tips that will help you in curating content in just 5 minutes a day.
Use content curation tools
Finding shareable content is often the biggest obstacle you’ll face in content curation.
There are so many new pieces of content produced everyday to make scouring the internet and reading a boat load of articles when you need to share something an almost impossible task.
Thankfully, there are curation tools designed specifically for this purpose.
Your job then remains is to simply sift through it and choose what you want to share with your audience.
Personally, I am obsessed with Feedly.
I subscribe to blogs we love and in the course of my morning blog-reading habit, I save ones that I think you’ll also enjoy.
Other tools you can use for this purpose include Scoop.it, Buzzsumo and Paper.li.
Post to a schedule
Finding content is only one piece of the curation puzzle.
The next step is to organise what you want to post and when to enhance its impact.
Developing a content schedule will make this so much easier.
Look at the days of the week you want to dedicate to sharing curated content, and then plan your posts accordingly.
At Maker Academy, we produce fresh content every Tuesday and Thursday. The rest of the week, we’re curating content that’s helpful to our community.
A quick note here on timing. Like any post, you want to make sure you’re sharing content at the right times for your audience.
This means scheduling your posting in such a manner that maximum number of your followers get to see it.
Just like with original content, you can vastly improve the impact of your curated content by engaging with your followers.
There’s a reason that you’ve chosen this particular article out of everything there is on the internet to share with you community, so let them know why.
You could do this by asking questions about the topic or detailing one of your major take aways in your captions.
This kind of communication and engagement will go a long way in building your brand and also in attracting more followers and fans.
And there you have it.
By spending just a few minutes each day on content curation you’ll be able to consistently build your brand authority.
I’d love to hear some of your content curation tips! Let me know in the comments below or head to the Maker Academy Support Circle to discuss!