Alright, guys this week we're talking Instagram followers.
Specifically, how to get more followers and make them fall in love with you.
I'm not going to lie when you're growing your business, numbers matter.
Whether it’s email subscribers, followers or ‘repins,’ the number of people you’re reaching impacts your business.
You might be thinking, more people = more sales.
And to a degree, the answer is yes.
But numbers matter in other ways too.
The more people who view your work, the more engaged your community.
The more people you reach with your mission, the more people you help.
The more people you help, the more sales you'll see.
But on Instagram, numbers aren't so simple. They can be all about vanity.
A large Instagram following can mean that you have a highly engaged audience of prospective buyers.
Or it can mean you have tonnes of followers who aren't interested in what you offer.
That could be because you might have purchased them, or they've found you through generic hashtags like #love.
This makes your follower count look impressive but this number doesn’t matter if they’re not genuinely interested in your products.
Having a large Instagram following can help you succeed, but only if they're the right people.
And the right people are the ones that go from "I'm interested" to "Holy guacamole I love your work."
How do you reach new people and make them fall in love with you?
Do something a little bit unexpected and out of the ordinary.
Here are some things you can try.
Share helpful how-to’s
This is a no-brainer really!
One of the most powerful ways to promote your products is to build desire in your audience.
If you can have someone picture how amazing your product or service will make their lives, you've won half the battle.
And you can do this by giving showing your audience the greater context, rather than saying “buy my art.”
Let’s say you're a design blogger who also makes prints and you’re wanting your community to ultimately buy your work.
Try creating helpful ‘how to’s’ on topics related to your products.
This could mean sharing 5 ways to style your desk or how to redecorate your room for under $200.
Not only will this allow you to subtly promote your service, you’ll be positioning yourself as an expert.
Answer questions on other profiles
Socialising on social media is important.
And if you’ve been hanging around these parts for a while, you know I'm all about making a connection.
This should be with your own audience and your ideal audience who might be on other profiles.
If you know other interests your ideal customer has, check out those profiles and see if you can be of help.
Comment on work you admire, answer questions on other profiles or DM people if you see something they would like.
The more you socialise beyond your own profile, the more people are going to see what you do.
Being helpful will build strong connections and increase your reach.
Add More Videos
Videos and stories are a great way to give a deeper insight into your brand.
People buy from small businesses because they resonate with your personality and values, as much as your offering.
Videos are a great way to connect on a personal level with your community.
If you’ve never shot a video before do not stress. You can create something really quickly using your smartphone.
The question then becomes content, what value can you add to your community? What questions or insights would they like about your work?
You might take inspiration from someone like Creative Ingrid who shows works in progress.
Or you might try and film weekly stories giving insights into your studio space.
You could even make like us and share snippets of your sleeping Jack Russell.
Try not to get too promotional with the videos. Rather think of them as your way of courting your followers.
If they’re already on your page then it’s likely they’re into your work so shoot things to take it to the next level.
Make them fall in love with you by sharing more videos of yourself.
Yeah! Trust me, it works!
Run a contest
Another surefire way of getting more Instagram follower is to run a competition.
People love incentives so you want to make sure your giveaway targets prospective buyers.
You want to run a competition that sets you up for long-term relationships and engagement.
And you do that by making the giveaway targeted and a little bit tricky to enter.
Let’s use the design blogger example again, wanting to give away one of her prints.
Rather than simply asking people to tag a friend in the post, have your audience share an image of the room they need to spruce up.
Have them share an image of their bedroom with a specific hashtag. Have them tag a friend who has great style, and leave a comment for their pal explaining why they love their style.
Asking them to take an extra step means you’re targeting people who are going to be genuinely interested in your products.
Granted it is an overly promotional means of getting followers but it is a darn good one too if you're smart about it.
A great competition will see your Instagram following increase by a considerable margin.
When you start seeing those comments and tags, make sure you’re writing back and engaging with the audience.
You want to turn these people from hopeful winners into community members who love your work!
We have loads more interviews and business tips coming so make sure you subscribe to Made It.
In the mean time, I'd love to know what you like most about this episode? Let me know in the comments below!