How do you feel when you hear me say ‘self-promotion’
Are you excited? A little grossed out? Do you have images of show-offs coming to mind?
It is as if you are flaunting yourself in front of others for no reason or that somehow you’re saying that you’re better than the other person.
When you think about self-promotion, it seems a little icky, right?
I know, I hear you!
While modesty might be the best policy for your human to human interactions, when it comes to business you gotta be down with self-promotion.
Letting people know that you’re running a business is vital to your success. Without people knowing you offer products or services, you would never make a sale.
So, here is the catch, if you want to succeed in your business and make it grow then you will have to promote your products somehow.
The good news is that I’m going to share with you how to promote your ridiculous talents, and the business you’re trying to build without feeling inauthentic or like a used car salesman.
Here are some subtle ways to promote your business
Spread the word!
If you’re in conversation with people, it might feel a little awkward to bring up what you’re working on.
You don’t need to change the topic or go out of your way to bring it up but if someone asks what you’re up to, tell them.
Full confession: most of Elliot’s and my friends didn’t know about Maker Academy until we hit 10,000 Instagram followers (have we told you lately that we love you!).
I didn’t want to tell anyone that I was working on this because I was embarrassed. Not of the work I’m doing, but it seems kind of show offy.
Now the cat’s out of the bag not only are all of our pals thrilled for us, our other business has gotten clients.
Let your work do the talking
If you don’t want to brag about your products, let others do it for you! Particularly your customers.
If someone has bought your product and is satisfied with it then let them get the word out.
There are two forms this can take. You can let people become brand advocates on their own, telling people about your work.
Or you could give them a little prompt and ask for feedback or a testimonial about their experience with your product.
We tried this at Maker and here’s what hit our inbox:
I've really been loving the shop ready boot camp.
As a girl boss who does everything on my own including website, logo, and label design, it has helped so much to get professional input!
I do so much research in between running SisterGood, creating magic, and social media marketing, so the biggest thing I've taken away from your boot camp so far is that I'm on the right track! It's been really amazing to feel the pat on the back and reassurance that I'm doing everything the right way.
So thankful for that! It takes off so much stress!
Ahhhhh how cool is that?! We’re helping! Thanks Kel!
Hopefully, Kel's testimonial will give anyone else wanting to do our boot camp or Instaboss course reassurance that we can deliver.
Ps Liking what you read? Want to give a testimonial? We’d love to hear from you!
Testimonials are a simple way to promote your product without you being the promoter. Happy now!
Host a giveaway
If you want to reach new audiences, grow your fan base and get your goods into the hands of people who will then shout from the rooftops about how wonderful you are.
You can run giveaways with people who have a larger audience than you or do it on your own platform.
Have people tag a friend in your posts or have them repost your image and tag you to spread the love.
In fact, if you want to take this to the next level, host a giveaway with a friend so you can reach their audience as well.
Collaboration is key!
Volunteer or add products to a swag bag
Another great way to market your products without being self-promotional is to volunteer your skills and expertise.
Help out people who need a logo made or spend an hour with a pal telling her how to set up her Etsy shop.
In addition to volunteering your services, you could also work with influencers to put your products in swag bags.
This is a good way of giving back to the community but also a great way for people to get in touch with your products.
Share your knowledge and teach
If you’ve got a skill others would like to learn, teach it!
If you are a writer and promoting your book, a great way to get the word out would be to teach a free class.
As students get to know about you, they will find out about your book and might get interested in buying it.
Speaking of teaching, we have a whole bunch of really helpful resources designed to help you build your biz! Access it here!
How do you get the word out about your products? Let us know in the comments!